Our Realtor Promise for House Sellers

As the REALTORS awarded the privilege of representing your home, WE ARE honored to pledge OUR full commitment to making its sale as profitable, timely and free of stress for you as possible.

COUNSELING SERVICES

Competitive Market Analysis
OUR AGENTS will thoroughly and thoughtfully analyze the current local real estate market to accurately determine the most effective list price and likely sales price for your home.

Staging Services
Based on OUR experience in showing homes to buyers, WE will advise you on the staging of your home to maximize its appeal to potential buyers.

Pre-Marketing Repairs & Improvements
WE will recommend or refer you to expert professionals regarding any repairs or home improvements, where appropriate, which can position your home more competitively in the market.

Seller Disclosure
WE will explain local disclosure requirements and provide you with forms for written disclosure about the condition of your home in order to best assist prospective buyers in preparing an offer.

MARKETING

Marketing Strategy
WE will create a customized and comprehensive marketing strategy unique to your home to yield maximum exposure to the most likely prospects for your home, with messages that will resonate with those prospects.

Promotion to Other Brokers
Thanks to our connection to the top agents in our local community plus other Coldwell Banker affiliated brokers and sales associates around the world, WE will increase your home’s visibility.

Multiple Listing Service
By presenting your property in the Eastern New York Regional Multiple Listing Service (ENYRMLS), WE will ensure maximum impact is achieved by increasing total market exposure to all agents working with potential buyers for your home.

Direct Marketing
WE will identify your home’s key markets and most suitable potential buyers and attract them with custom-designed promotional materials that uniquely highlight your property and are easily sharable online.

Coldwell Banker Arlene M Sitterly, Inc. Yard Sign
WE will distinguish your home and ensure community interest by placing a Coldwell Banker brand sign on your property, if allowable. One study showed homes with a Coldwell Banker yard sign were perceived by consumers to be worth $25,000 more than homes with a competing brand sign.

National Brand and Local Advertising
WE will attract the greatest possible number of buyers to your home by leveraging the Coldwell Banker brand’s powerful network of local and national advertising channels across television, the Internet, social media, and print. Leads that are generated online will be immediately routed to OUR AGENTS for immediate response and consistent follow up.

Coldwell Banker Digital Platforms
WE will ensure your home receives maximum exposure by featuring it and maintaining its most current information on the full network of Coldwell Banker websites and digital platforms.

These industry-leading platforms will provide me with a range of rich analytics on buyer activities about your home such as the number of times your listing has been viewed and/or “favorited”, insightful comparisons of your home with similar listings in your area, and much more. It will empower US to provide you with valuable feedback and make changes which will increase your home’s online appeal.

Additionally, the Coldwell Banker digital platform allows you to help showcase your home like no one else can. By letting you contribute your own videos, photos, and stories about your home, you can help me create a customized and personalized listing that will stand apart from the rest.

Enhanced Online Marketing
In addition to the Coldwell Banker digital platforms, your listing will be featured on a number of leading real estate websites such as Realtor.com, Homes.com, Homefinder.com, Trulia.com and Zillow.com. Many of these sites further distribute listings to additional partners, such as newspaper sites, greatly increasing the exposure of your listing online.

In addition, WE will use OUR expertise to advertise on social media to a select number of individuals who are highly likely to make a home purchase in this market in the near future, to expose your home to the pool of most likely buyers online.

FINANCING

Financing Alternatives
In addition to encouraging prospective buyers and/or their representatives to acquire written loan pre-approval, WE will discuss the impact of various financing alternatives prior to showing your home.

Estimated Net Proceeds
WE can inform you of the estimated proceeds you can expect from the sale of your home.

CUSTOMER SERVICE

Marketing Activity Report
Until your home is sold, OUR AGENTS will keep you fully informed of competitive market conditions, buyer activity, and every action I — as well as any other agent or agents — have taken to market and show your property.

Purchase Offers
On your behalf, OUR AGENTS will review — and negotiate at your direction — all purchase offers.

Inspections
OUR AGENTS will coordinate the scheduling of necessary inspections, appraisals and remedies to ensure a smooth journey to the closing table.

Closing the Sale
OUR AGENTS will monitor and keep you informed of your transaction throughout the entire closing process.

Referral
If you will be relocating out of my market area, OUR AGENTS can connect you with a real estate professional in your destination to assist with the purchase of your new home.

Arlene M. Sitterly, Inc.